Build a lookalike-style audience from the install base of any app, or collection of apps, and target them on Facebook.
Measure the performance of every interest to invest more in the segments that deliver results.
Discover new, high value audience segments based on performance with just a few clicks.
Improve every stage of your UA campaign lifecycle
A complete UA toolkit
Our suite of user acquisition tools for performance marketers let you build, measure, and optimize high affinity audience segments on Facebook over the course of a campaign. Launch a new app or page, extend to new markets, or enhance ROAS and scale for a current campaign with ease.