Rather than rely on a limited pool of apps, Appnique applies Machine Learning to map affinities across the entire app store ecosystem and considers multi-category and intra-category behavior.
Supports industry standards for data sharing, cloud computing and targeting to keep operational overhead to a minimum.
Based on a dynamic pool of device IDs in your bid logs, our affinity model exploits behavior patterns unique to your audience.
Why choose Appnique MaaS over conventional data providers?
Our solution complements in-house machine learning, optimization and bidding engines to generate audiences that are specifically optimized to your technology and enhance your offering.